Why cold emails?

Cold email is simply the easiest, most cost-effective and scalable way to drive a pipeline with your ideal persona.

COLD EMAIL IN 2014

Back in the day, you would upload a bunch of email lists you purchased into a mailer and click go. The barrier to entry was super easy and you could scale almost anything. This actually used to work really well. However, Google/Microsoft have clamped down and made it almost impossible for anyone to send a cold email without technical knowledge and $$$.

COLD EMAIL IN 2024

Overtime, people grew tired of generic sales pitches sitting in their inbox all of the time and Google/Microsoft spent billions on aggressive algorithms to stopped spam. Without knowledge and money you honestly can’t run any cold email campaign for longer than 3 days.

Here are the things that are required to run cold emails:

Email Setup

SPF, DKIM, Custom Tracking, Redirects, Non-western hosting domains, .com domains, optimal server IP, domain and mailbox reputation, email warm-up and the strategy needed.

Email Sending

Smartlead spintax, Clay personalisation, lead verification, lead scraping, catch-all verification, data enrichments, GPT prompts, bounce rate, data parsing, automated sending, sender IP rotations, inbox rotations, strategic scale strategies.

All this to just send an email to land in an inbox, never mind an actual good email that would get a lead. If you can’t do all of these things well then it just doesn’t work, hence the reason Traction is here :)